The Asian Football Confederation (AFC) has announced a groundbreaking five-year scouting rights agreement with Hudl, the global leader in sports performance analysis and video technology.

Under this strategic partnership, AFC match footage and data will be fully integrated into Hudl’s Wyscout—the world’s largest football scouting platform—granting clubs, coaches, and analysts worldwide unprecedented access to Asian football content for performance analysis, player development, and recruitment.

Full Access to AFC’s Top Competitions

The deal covers all major AFC competitions from the 2024/25 to 2028/29 seasons, including:

• AFC Asian Qualifiers – Road to 26

• AFC Asian Cup Saudi Arabia 2027™

• AFC Women’s Asian Cup Australia 2026™

• AFC U23, U20, and U17 Asian Cups (Men’s and Women’s)

• AFC Champions League Elite™, Champions League Two™, and AFC Women’s Champions League™

Raising the Bar for Football Analytics in Asia

AFC General Secretary Datuk Seri Windsor John welcomed the move, saying:

"Data analytics and technology have become vital to modern football. This partnership with Hudl will enhance our data infrastructure and enable coaches and technical staff to conduct deeper, smarter analysis."

Hudl’s Elite Partnership Manager Mateo Bourrut Lacouture echoed the sentiment:

"This is a significant milestone. Full Wyscout coverage of AFC competitions will help clubs and federations make smarter decisions and develop players more effectively."

Patrick Murphy, CEO of AFC’s commercial partner AFG, added:

"The most powerful innovation happens where technology meets tradition. This agreement puts Asian football on the global scouting map in a meaningful and modern way."