The Asian Football Confederation (AFC)’s resolute commitment towards advancing the pivotal role of women in football was reinforced today with the launch of the AFC Empowering Women in Football Programme (AEWFP), a pioneering online initiative that focuses on the diverse roles women play in shaping the football industry both on and off the pitch.

The six-month programme will equip participants with fundamental knowledge and skills to help them understand the global football ecosystem, promote gender equity and inclusion as well as identify and overcome industry barriers through ethical, strategic and diplomatic practices. 

It will do so by exploring the impact that has been made by women in football’s history on areas such as business strategy, advocacy, brand transformation, executive leadership and other aspects that define the modern game, whilst bringing to the forefront the importance of diversity, inclusion and their exceptional contributions in the development of the Asian and global game. 

AFC General Secretary Datuk Seri Windsor John said: “The AEWFP is truly a groundbreaking programme that aligns with the AFC’s continuous championing and promotion of gender equity, inclusivity and integrity. 

“From a historical viewpoint to contemporary leadership, women have long played, and are playing, a powerful role in shaping the football industry. This programme not only honours their immense contributions but also empowers the next generation to drive positive, inclusive change and lead the football business into a future of excellence.

“The AFC places the advancement of our MAs, RAs and the Asian football community as key to realising our Vision of becoming the world’s leading Confederation. The AEWFP is in line with our objective, and we strive to ensure it provides our leaders with the knowledge to continue making impactful decisions that keep to the industry’s best practices, for the betterment of their respective organisations and global football as a whole.”

The AEWFP is the latest offering from the AFC Academic Centre of Excellence (ACE), launched in 2021 to strengthen the capabilities of Asian football leaders. It joins the ranks of acclaimed programmes that include the AFC Football Management Certificate, AFC Football Management Diploma, AFC Certificate in Football Leadership, AFC Certificate in Football Administration and Management, AFC Certificate in Child Safeguarding and the AFC Certificate in Strategy and Planning. 

Organised for leaders of the AFC’s Member Associations (MAs), Regional Associations (RAs) and other football stakeholders, the AEWFP comprises seven modules. They cover topics that include the strategic impact of women in football business environments, overcoming barriers, leading organisational innovation, and empowering women in executive leadership roles.

These bespoke modules are delivered online encompassing theoretical perspectives, hands-on activities, and real case studies. Participants will graduate with the ability to make decisions that increase inclusivity, diversity and integrity, and boost women's influence in football’s global development in an increasingly competitive and evolving landscape.