The Asian Football Confederation (AFC) today announced a new partnership with global food delivery service, Keeta, for the AFC Asian Qualifiers™ – Road to 26. Keeta will become an Official Global Supporter of the captivating qualifying competition, which resumes with Matchday Seven on March 20, 2025.

As a key brand of Meituan, a leader in food delivery services within China PR, Keeta has quickly expanded in recent years to include even more Asian markets such as Hong Kong, China and Saudi Arabia. Through this partnership with the AFC, Keeta will seek to bolster the reach of their platforms by engaging millions of passionate fans of Asian football across the world. 

The partnership will see Keeta deliver the matchball to the pitch prior to kick-off of certain key AFC Asian Qualifiers™ – Road to 26 fixtures and work with the AFC on developing exciting initiatives to further engage their target consumers during and around the matches.

AFC General Secretary Datuk Seri Windsor John said: “With a record minimum of eight Asian teams poised to qualify for the FIFA World Cup 2026, the worldwide focus on the expanded AFC Asian Qualifiers™ – Road to 26 format has never been stronger.

“We are delighted to welcome Keeta to our family of valued partners, and we look forward to working with them to create more engaging and historic moments for our passionate fanbase of Asian football.”

Tony Qiu, CEO of Keeta and VP of International Business at Meituan said: "Football has the power to unite people, and at Keeta, we’re excited to be part of that energy. Partnering with the AFC allows us to connect with fans in a meaningful way while delivering a seamless food experience that complements the thrill of the game.

"We look forward to engaging with audiences through special promotions and activations that bring together two universal passions—great food and great football." 

Patrick Murphy, CEO of AFG said: “We are delighted to welcome Keeta as an Official Global Supporter of the AFC Asian Qualifiers™ - Road to 26. As the competition gets more exciting, it is a great time for us to work together to leverage this moment to create memorable experiences for millions of fans worldwide who will be tuning in to support their national teams. We thank Keeta for their trust and collaboration in establishing this partnership.”